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Sierra Vista, Assisted Living Team

Ken Freick

Executive Director

Ken Freick, Executive Director, focuses on the day-to-day wellness of our residents. By working closely with caregivers, residents, and residents’ families, Ken has the opportunity to ensure happy, fulfilling days for our residents. Ken relocated to Tucson from San Diego, where he had been working for over ten years in a community very similar to Via Eleganté. He brings valuable experience in facility maintenance and operations, resident services, and human resources. His drive to promote excellence in every aspect of the community coupled with his creative, insightful problem solving abilities make him a tremendous asset to the Via Eleganté team.

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Brenda Russell

Activities Coordinator

Brenda Russell, Activities Coordinator, was born in Texas and raised in California. She moved to Sierra Vista in 2009 to take care of her mother. She decided then to make Sierra Vista her new home. Brenda has two boys. Her career focus has been in hotel management and health and human resources. Before joining Via Elegante, she worked with adults with developmental disabilities. Brenda’s goal as Activities Coordinator is to organize and implement activities that stimulate, engage and encourage socialization while treating our residents with love, kindness, dignity and respect. Brenda enjoys spending time with family and friends, cooking, fashion and decorating.

Liza Rivera

Administrative Specialist

Liza Rivera, Administrative Specialist, manages the front office at Via Elegante. She was born and raised in Sierra Vista and spent two years living and working in the tropical Island of Oahu, Hawaii. She has over ten years of experience in customer service and office management. She attends Cochise College with aspirations to one day becoming a licensed psychologist. Liza started at Via Elegante as an Administrative Assistant. She was eager to accept the position knowing there would be opportunity for growth in the company. Liza enjoys hanging out with family and friends and her dog Bubba who we all know and love.

John Newton

Executive Chef

John Newton, Executive Chef, has prepared delicious meals at Via Elegante since 2015.  His ultimate goal was to become Executive Chef once the opportunity became available.  John has over 17 years of cooking and management experience in restaurants.  He was born in Tucson and moved to Sierra Vista at age 5. He attended Tombstone High School. John started his first job at 16 at a little mom and pop’s place called Lil Bits.  John is very excited to utilize his knowledge and experience in cooking to provide our residents with healthy flavorful food. In his free time John likes to spend time with family and friends barbequing and riding motorcycles.

Andy Briefer

Senior Managing Partner

Andrew Briefer, Senior Managing Partner, is certified as an Assisted Living Manager by the state of Arizona. He has served on the board of the Assisted Living Federation of America (ALFA) and the board of the Caregiver Training Institute. As a native of Tucson, graduate of the University of Arizona, real estate appraiser and developer, Andy’s operational involvement with Via Elegante is the expression of his passion for enhancing the lives of the seniors and health care workers which are the heart and soul of our communities.

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